Normal view MARC view ISBD view

Winning in service markets: Success through people, technology and strategy/

Wirtz, Jochen

Winning in service markets: Success through people, technology and strategy/ by Jochen Wirtz - London: World Scientific Publishing Co. Inc., c2017 - xvii, 684pages: ill.; 23cm. - c2017

Include index

Part I. Understanding service products, consumers and markets --II. Applying the 4 ps of marketing to services --III. Managing the customer interface --IV. Developing customers relationship --V. Striving for service excellence.

ISBN: 9781944659059

Subjects--Topical Terms:
Service industries--Marketing
Branding (Marketing)
Customer relations

Dewey Class. No.: BCir. 658 / W749w

Place hold
Print
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)