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Winning in service markets: Success through people, technology and strategy/ by Jochen Wirtz

By: Material type: TextTextPublication details: London: World Scientific Publishing Co. Inc., c2017Description: xvii, 684pages: ill.; 23cmISBN:
  • 9781944659059
Subject(s): DDC classification:
  • BCir. 658 W749w
Contents:
Part I. Understanding service products, consumers and markets --II. Applying the 4 ps of marketing to services --III. Managing the customer interface --IV. Developing customers relationship --V. Striving for service excellence.
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Item type Home library Call number Status Date due Barcode
Bansalan Circulation1 UM Bansalan College LIC BCir. 658 W749w 2017 (Browse shelf(Opens below)) Available 7735

Include index

Part I. Understanding service products, consumers and markets --II. Applying the 4 ps of marketing to services --III. Managing the customer interface --IV. Developing customers relationship --V. Striving for service excellence.

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