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Winning in service markets: Success through people, technology and strategy/ by Jochen Wirtz
Material type:
TextPublication details: London: World Scientific Publishing Co. Inc., c2017Description: xvii, 684pages: ill.; 23cmISBN: - 9781944659059
- BCir. 658 W749w
Contents:
Part I. Understanding service products, consumers and markets --II. Applying the 4 ps of marketing to services --III. Managing the customer interface --IV. Developing customers relationship --V. Striving for service excellence.
| Item type | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658 W749w 2017 (Browse shelf(Opens below)) | Available | 7735 |
Include index
Part I. Understanding service products, consumers and markets --II. Applying the 4 ps of marketing to services --III. Managing the customer interface --IV. Developing customers relationship --V. Striving for service excellence.
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