Elements of marketing/
Alminar-Mutya, Ruby F., author
Elements of marketing/ by Ruby F. Alminar-Mutya. - Fifth Edition - Mandaluyong City: NAtional Book Store, c2015 - xiv,290p.: ill.; 23cm. - c2015
Includes bilbliography.
Chapter 1. -- The marketing system -- 2. The product -- 3. Pricing objective and price determination -- 4. Place: Channels of distribution -- 5. Physical distribution system -- 6. Promotional mix-- 7. Consumer education within the Philippine context -- 8. Consumers cooperative -- 9. Relationship marketing and marketing communication -- 10. Global marketing -- 11. Social marketing.
978-621-8016-00-2
Marketing
BFil.658.8 / Al6e
Elements of marketing/ by Ruby F. Alminar-Mutya. - Fifth Edition - Mandaluyong City: NAtional Book Store, c2015 - xiv,290p.: ill.; 23cm. - c2015
Includes bilbliography.
Chapter 1. -- The marketing system -- 2. The product -- 3. Pricing objective and price determination -- 4. Place: Channels of distribution -- 5. Physical distribution system -- 6. Promotional mix-- 7. Consumer education within the Philippine context -- 8. Consumers cooperative -- 9. Relationship marketing and marketing communication -- 10. Global marketing -- 11. Social marketing.
978-621-8016-00-2
Marketing
BFil.658.8 / Al6e