Elements of marketing/ (Record no. 883)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01057nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6696 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241221155025.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160920b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-621-8016-00-2 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | Fifth ed. |
| Classification number | BFil.658.8 |
| Item number | Al6e |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alminar-Mutya, Ruby F., author |
| 9 (RLIN) | 178 |
| 245 ## - TITLE STATEMENT | |
| Title | Elements of marketing/ |
| Statement of responsibility, etc. | by Ruby F. Alminar-Mutya. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mandaluyong City: |
| Name of publisher, distributor, etc. | NAtional Book Store, |
| Date of publication, distribution, etc. | c2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv,290p.: |
| Other physical details | ill.; |
| Dimensions | 23cm. |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION | |
| Dates of publication and/or sequential designation | c2015 |
| 500 ## - GENERAL NOTE | |
| General note | Includes bilbliography. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. -- The marketing system -- 2. The product -- 3. Pricing objective and price determination -- 4. Place: Channels of distribution -- 5. Physical distribution system -- 6. Promotional mix-- 7. Consumer education within the Philippine context -- 8. Consumers cooperative -- 9. Relationship marketing and marketing communication -- 10. Global marketing -- 11. Social marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 4371 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Filipiniana1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Shelving location | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 09/20/2016 | 6696 | BFil.658.8 Al6e 2015 | 6696 | 08/12/2020 | 1 | 09/20/2016 | Bansalan Filipiniana1 | |||||||
| Dewey Decimal Classification | UM Bansalan College LIC | 09/20/2016 | 6697 | BFil.658.8 Al6e 2015 | 6697 | 08/12/2020 | c.2 | 09/20/2016 | Bansalan Filipiniana1 | |||||||
| Dewey Decimal Classification | UM Bansalan College LIC | 09/20/2016 | 6698 | BFil.658.8 Al6e 2015 | 6698 | 09/20/2016 | c.3 | 09/20/2016 | Bansalan Filipiniana1 | |||||||
| Dewey Decimal Classification | UM Bansalan College LIC | 09/20/2016 | 6699 | 4 | BFil.658.8 Al6e 2015 | 6699 | 08/19/2020 | c.4 | 09/20/2016 | Bansalan Filipiniana1 | Book Cart | 08/14/2020 | ||||
| Dewey Decimal Classification | UM Bansalan College LIC | 07/11/2018 | 6670 | 2 | BFil.658.8 Al6e 2015 | 6348 | 10/05/2018 | c.1 | 07/11/2018 | Bansalan Filipiniana1 | Book Cart | 10/04/2018 | ||||
| Dewey Decimal Classification | UM Bansalan College LIC | 10/10/2023 | BFil.658.8 Al6e 2015 | 6700 | 10/10/2023 | c. 5 | 10/10/2023 | Bansalan Filipiniana1 |