Consumer behavior: Dynamics, dimensions and models/
Mendoza, Ernesto H.
Consumer behavior: Dynamics, dimensions and models/ by Ernesto H. Mendoza - Intramuros, Manila: Unlimited Books Library Services & Publishing, Inc. c2019 - xii, 406 pages: - c2019
Includes glossary and references
Chapter I. Introduction to the Study of Consumer Behavior.-- Chapter II. Market Research and Consumer Behavior.-- Chapter III. Market Segmentation and Positioning.-- Chapter IV. Roles and Issues in Advertising.-- Chapter V. The Consumer Decision-Making Process.-- Chapter VI. Models of Consumer Behavior.-- Chapter VII. Psychological Influences on Consumer Decision Making.-- Chapter VIII. Sociological Influences on Consumer Decision Making.-- Chapter IX. Diffusion and Innovation.-- Chapter X. Organizational Buying.-- Chapter XI. Consumer Behavior Analysis and Marketing Strategy.-- Chapter XII. Consumer Protection.
978-621-427-053-8
Consumers
Consumers - Attitudes (Psychology)
BFil. 658.8342 / M523c
Consumer behavior: Dynamics, dimensions and models/ by Ernesto H. Mendoza - Intramuros, Manila: Unlimited Books Library Services & Publishing, Inc. c2019 - xii, 406 pages: - c2019
Includes glossary and references
Chapter I. Introduction to the Study of Consumer Behavior.-- Chapter II. Market Research and Consumer Behavior.-- Chapter III. Market Segmentation and Positioning.-- Chapter IV. Roles and Issues in Advertising.-- Chapter V. The Consumer Decision-Making Process.-- Chapter VI. Models of Consumer Behavior.-- Chapter VII. Psychological Influences on Consumer Decision Making.-- Chapter VIII. Sociological Influences on Consumer Decision Making.-- Chapter IX. Diffusion and Innovation.-- Chapter X. Organizational Buying.-- Chapter XI. Consumer Behavior Analysis and Marketing Strategy.-- Chapter XII. Consumer Protection.
978-621-427-053-8
Consumers
Consumers - Attitudes (Psychology)
BFil. 658.8342 / M523c