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Consumer behavior: Dynamics, dimensions and models/ by Ernesto H. Mendoza

By: Contributor(s): Material type: TextTextPublication details: Intramuros, Manila: Unlimited Books Library Services & Publishing, Inc. c2019Description: xii, 406 pagesISBN:
  • 978-621-427-053-8
Subject(s): DDC classification:
  • BFil. 658.8342  M523c
Contents:
Chapter I. Introduction to the Study of Consumer Behavior.-- Chapter II. Market Research and Consumer Behavior.-- Chapter III. Market Segmentation and Positioning.-- Chapter IV. Roles and Issues in Advertising.-- Chapter V. The Consumer Decision-Making Process.-- Chapter VI. Models of Consumer Behavior.-- Chapter VII. Psychological Influences on Consumer Decision Making.-- Chapter VIII. Sociological Influences on Consumer Decision Making.-- Chapter IX. Diffusion and Innovation.-- Chapter X. Organizational Buying.-- Chapter XI. Consumer Behavior Analysis and Marketing Strategy.-- Chapter XII. Consumer Protection.
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Holdings
Item type Home library Call number Copy number Status Date due Barcode
Bansalan Filipiniana1 UM Bansalan College LIC BFil. 658.8342 M523c 2019 (Browse shelf(Opens below)) c.2 Available 8128
Bansalan Filipiniana1 UM Bansalan College LIC BFil. 658.8342 M523c 2019 (Browse shelf(Opens below)) c.1 Available 8127

Includes glossary and references

Chapter I. Introduction to the Study of Consumer Behavior.-- Chapter II. Market Research and Consumer Behavior.-- Chapter III. Market Segmentation and Positioning.-- Chapter IV. Roles and Issues in Advertising.-- Chapter V. The Consumer Decision-Making Process.-- Chapter VI. Models of Consumer Behavior.-- Chapter VII. Psychological Influences on Consumer Decision Making.-- Chapter VIII. Sociological Influences on Consumer Decision Making.-- Chapter IX. Diffusion and Innovation.-- Chapter X. Organizational Buying.-- Chapter XI. Consumer Behavior Analysis and Marketing Strategy.-- Chapter XII. Consumer Protection.

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