Strategic marketing management : Simplified moves for rookies/
Naval, Girly H.
Strategic marketing management : Simplified moves for rookies/ by Girly H. Naval - Manila: Mindshapers Co.,Inc., c2021 - xiv, 166 pages: illustrations; 23 centimeters - c2021
Includes glossary and references
Chapter 1. You And The Dynamic Market Environment,-- Chapter 2. Betting In Your Most Priced Asset: The Customer,-- Chapter 3. Segmenting , Targeting And Positioning,-- Chapter 4. Marketing Plan Preparation,-- Chapter 5. Product And Brand Strategy With Pricing Techniques,-- Chapter 6. Integrated Marketing Communications,-- Chapter Distribution Strategy And Sales Management,-- Chapter 8. Managing Global Operations,-- Chapter 9. The Ultimate Attack: Customer Service Strategy.
978-621406-309-3
Marketing -- Management
BFil. 658.84 / N22s
Strategic marketing management : Simplified moves for rookies/ by Girly H. Naval - Manila: Mindshapers Co.,Inc., c2021 - xiv, 166 pages: illustrations; 23 centimeters - c2021
Includes glossary and references
Chapter 1. You And The Dynamic Market Environment,-- Chapter 2. Betting In Your Most Priced Asset: The Customer,-- Chapter 3. Segmenting , Targeting And Positioning,-- Chapter 4. Marketing Plan Preparation,-- Chapter 5. Product And Brand Strategy With Pricing Techniques,-- Chapter 6. Integrated Marketing Communications,-- Chapter Distribution Strategy And Sales Management,-- Chapter 8. Managing Global Operations,-- Chapter 9. The Ultimate Attack: Customer Service Strategy.
978-621406-309-3
Marketing -- Management
BFil. 658.84 / N22s