Strategic marketing management : (Record no. 9710)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01198nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241008152019.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a||||dr|||| 000 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230109t2021 ph a||||r|||| 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-621406-309-3 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BFil. 658.84 |
| Item number | N22s |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Naval, Girly H. |
| 9 (RLIN) | 14960 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing management : |
| Remainder of title | Simplified moves for rookies/ |
| Statement of responsibility, etc. | by Girly H. Naval |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila: |
| Name of publisher, distributor, etc. | Mindshapers Co.,Inc., |
| Date of publication, distribution, etc. | c2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 166 pages: |
| Other physical details | illustrations; |
| Dimensions | 23 centimeters |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION | |
| Dates of publication and/or sequential designation | c2021 |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and references |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. You And The Dynamic Market Environment,-- Chapter 2. Betting In Your Most Priced Asset: The Customer,-- Chapter 3. Segmenting , Targeting And Positioning,-- Chapter 4. Marketing Plan Preparation,-- Chapter 5. Product And Brand Strategy With Pricing Techniques,-- Chapter 6. Integrated Marketing Communications,-- Chapter Distribution Strategy And Sales Management,-- Chapter 8. Managing Global Operations,-- Chapter 9. The Ultimate Attack: Customer Service Strategy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- Management |
| 9 (RLIN) | 15099 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Filipiniana1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 01/09/2023 | BFil. 658.84 N22s 2021 | 8419 | 01/09/2023 | 01/09/2023 | Bansalan Filipiniana1 |