International marketing /
Cateora, Philip R.
International marketing / by Philip R. Cateora - Eighteenth edition - New York : McGraw-Hill Education, c2020 - xxxii, 682 pages : illustrations ; 28 cm.
Includes glossary and indices.
Contents: An overview--The cultural environment environment of global markets--Assessing global market opportunities--Developing global marketing strategies--Implementing global marketing strategies--Supplementary material.
978-1-260-54787-0
Marketing.
BCir. 658.8 / C28i
International marketing / by Philip R. Cateora - Eighteenth edition - New York : McGraw-Hill Education, c2020 - xxxii, 682 pages : illustrations ; 28 cm.
Includes glossary and indices.
Contents: An overview--The cultural environment environment of global markets--Assessing global market opportunities--Developing global marketing strategies--Implementing global marketing strategies--Supplementary material.
978-1-260-54787-0
Marketing.
BCir. 658.8 / C28i