International marketing / (Record no. 9910)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01091nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231004133855.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a|||||r|||| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230126t2020 |||acdodd|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-260-54787-0 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | Eighteenth edition |
| Classification number | BCir. 658.8 |
| Item number | C28i |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| 9 (RLIN) | 15770 |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc. | by Philip R. Cateora |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighteenth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill Education, |
| Date of publication, distribution, etc. | c2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 682 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and indices. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: An overview--The cultural environment environment of global markets--Assessing global market opportunities--Developing global marketing strategies--Implementing global marketing strategies--Supplementary material. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 15771 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Money, R. Bruce, joint author. |
| 9 (RLIN) | 15772 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilly, Mary C., joint author. |
| 9 (RLIN) | 15773 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L., joint author. |
| 9 (RLIN) | 15774 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 01/26/2023 | BCir. 658.8 C28i 2020 | 8444 | 01/26/2023 | 01/26/2023 | Bansalan Circulation1 |