Strategic marketing management : (Record no. 11026)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01328nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260113170142.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a||||dr|||| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250819t2025 |||a|||dr|||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-621-427-281-5 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BFil. 658.84 |
| Item number | G165s |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Garcia, Lorma, S.P., author |
| 9 (RLIN) | 18034 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing management : |
| Remainder of title | Integrating insight, innovation, and execution for sustained competitive advantage / |
| Statement of responsibility, etc. | by Lorma S.P. Garcia, Prackie Jay T. Acaylar and Erwin C. Zabala |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Quezon City : |
| Name of publisher, distributor, etc. | Unlimited Books Library Services & Publishing, Inc., |
| Date of publication, distribution, etc. | c2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 214 pages ; |
| Other physical details | illustrations : |
| Dimensions | 25 centimeters |
| 336 ## - CONTENT TYPE | |
| Content type term | rdacontent |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: 1. Strategic Marketing Planning and Context.-- 2. Marketing Information Gathering and Analysis.-- 3. Strategy Development.-- 4. Marketing Strategies.-- 5. Product Innovation Strategies.-- 6. Optimizing the Marketing Mix: Strategic Approaches to Pricing, Channels, and Communication.-- 7. Strategic Execution and Emerging Trends in Marketing.-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- Management |
| 9 (RLIN) | 15099 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Acaylar, Prackie Jay T. |
| 9 (RLIN) | 18035 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zabala, Erwin C. |
| 9 (RLIN) | 18036 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Filipiniana1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 08/19/2025 | BFil. 658.84 G165s 2025 | 9722 | 08/19/2025 | c.1 | 08/19/2025 | Bansalan Filipiniana1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 08/19/2025 | BFil. 658.84 G165s 2025 | 9756 | 08/19/2025 | c.2 | 08/19/2025 | Bansalan Filipiniana1 |