Strategic marketing management : Integrating insight, innovation, and execution for sustained competitive advantage / by Lorma S.P. Garcia, Prackie Jay T. Acaylar and Erwin C. Zabala

By:

Garcia, Lorma, S.P., author

Contributor(s):

Material type:

TextPublication details: Quezon City : Unlimited Books Library Services & Publishing, Inc., c2025Description: xii, 214 pages ; illustrations : 25 centimetersContent type:

rdacontent

ISBN:

978-621-427-281-5

Subject(s):

Marketing -- Management

DDC classification:

BFil. 658.84 G165s

Contents:

Contents: 1. Strategic Marketing Planning and Context.-- 2. Marketing Information Gathering and Analysis.-- 3. Strategy Development.-- 4. Marketing Strategies.-- 5. Product Innovation Strategies.-- 6. Optimizing the Marketing Mix: Strategic Approaches to Pricing, Channels, and Communication.-- 7. Strategic Execution and Emerging Trends in Marketing.--

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Bansalan Filipiniana1		UM Bansalan College LIC			BFil. 658.84 G165s 2025 (Browse shelf(Opens below))				c.1	Available			9722
	Bansalan Filipiniana1		UM Bansalan College LIC			BFil. 658.84 G165s 2025 (Browse shelf(Opens below))				c.2	Available			9756

Includes bibliographical references.

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