Basic marketing/ (Record no. 116)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01146nam a22002177a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4103 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190116143319.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160826b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9-71-914325-8 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | Third edition |
| Classification number | BFil. 658.8 |
| Item number | M67b |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 277 |
| Personal name | Miranda, Gregorio S. |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing/ |
| Statement of responsibility, etc. | by Gregorio S. Miranda |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third revised edi. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | L & G business house |
| Date of publication, distribution, etc. | c1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 328p.: |
| Dimensions | 22.2 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include bibliography |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1.--An overview of marketing --2. The consumer in our economic society --3. Consumer behavior and motivations --4. Channels of distribution --5. The middlemen marketing --6. Physical distribution --7. Cooperative marketing --8. Marketing of agricultural products --9. Industrial marketing --10. The buying function --11. Selling and advertising --12. Transportation and storage --13.Standardixation --14. Market finance --15. Market risks --16. Market research --17. Market management --18. Market policies --19. The need for consumer education. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Filipiniana1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 11/14/2016 | 4103 | BFil. 658.8 M67b 1991 | 4103 | 08/12/2020 | 11/14/2016 | Bansalan Filipiniana1 |