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Basic marketing/ by Gregorio S. Miranda

By: Material type: TextTextPublication details: L & G business house c1991.Edition: Third revised ediDescription: 328p.: 22.2 cmISBN:
  • 9-71-914325-8
DDC classification:
  • Third edition BFil. 658.8 M67b
Contents:
Chapter 1.--An overview of marketing --2. The consumer in our economic society --3. Consumer behavior and motivations --4. Channels of distribution --5. The middlemen marketing --6. Physical distribution --7. Cooperative marketing --8. Marketing of agricultural products --9. Industrial marketing --10. The buying function --11. Selling and advertising --12. Transportation and storage --13.Standardixation --14. Market finance --15. Market risks --16. Market research --17. Market management --18. Market policies --19. The need for consumer education.
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Holdings
Item type Home library Call number Status Date due Barcode
Bansalan Filipiniana1 UM Bansalan College LIC BFil. 658.8 M67b 1991 (Browse shelf(Opens below)) Available 4103

Include bibliography

Chapter 1.--An overview of marketing --2. The consumer in our economic society --3. Consumer behavior and motivations --4. Channels of distribution --5. The middlemen marketing --6. Physical distribution --7. Cooperative marketing --8. Marketing of agricultural products --9. Industrial marketing --10. The buying function --11. Selling and advertising --12. Transportation and storage --13.Standardixation --14. Market finance --15. Market risks --16. Market research --17. Market management --18. Market policies --19. The need for consumer education.

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