Introduction to marketing/ (Record no. 1347)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00937nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 5008 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240528132723.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161004b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-324-59931-2 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | Tenth edition |
| Classification number | BCir. 658.8 |
| Item number | M141 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1951 |
| Personal name | McDaniel, Carl |
| 245 ## - TITLE STATEMENT | |
| Title | Introduction to marketing/ |
| Statement of responsibility, etc. | by Carl McDaniel |
| 250 ## - EDITION STATEMENT | |
| Edition statement | --Tenth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | --China: |
| Name of publisher, distributor, etc. | South-Western Cengage Learning |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 697p. |
| Other physical details | ill.; |
| Dimensions | 27.5cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and indexes |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1.The world of marketing --2. Analyzing marketing opportunities --3. Product decisions --4. Distribution decisions --5. Promotion and communication strategies --6. Pricing decisions --7. Technology- driven marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1953 |
| Personal name | Lamb, Jr., Charles W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1954 |
| Personal name | Hair, Jr., Joseph F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 10/04/2016 | 5008 | BCir. 658.8 M141 2010 | 5008 | 06/24/2021 | 10/04/2016 | Bansalan Circulation1 |