Introduction to marketing/ by Carl McDaniel
Material type:
- 978-0-324-59931-2
- Tenth edition BCir. 658.8 M141 2010
Item type | Home library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 M141 2010 (Browse shelf(Opens below)) | Available | 5008 |
Includes glossary and indexes
Part 1.The world of marketing --2. Analyzing marketing opportunities --3. Product decisions --4. Distribution decisions --5. Promotion and communication strategies --6. Pricing decisions --7. Technology- driven marketing.
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