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Introduction to marketing/ by Carl McDaniel

By: Contributor(s): Material type: TextTextPublication details: --China: South-Western Cengage Learning c2010.Edition: --Tenth editionDescription: xxvii, 697p. ill.; 27.5cmISBN:
  • 978-0-324-59931-2
DDC classification:
  • Tenth edition BCir. 658.8 M141 2010
Contents:
Part 1.The world of marketing --2. Analyzing marketing opportunities --3. Product decisions --4. Distribution decisions --5. Promotion and communication strategies --6. Pricing decisions --7. Technology- driven marketing.
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Item type Home library Call number Status Date due Barcode
Bansalan Circulation1 UM Bansalan College LIC BCir. 658.8 M141 2010 (Browse shelf(Opens below)) Available 5008

Includes glossary and indexes

Part 1.The world of marketing --2. Analyzing marketing opportunities --3. Product decisions --4. Distribution decisions --5. Promotion and communication strategies --6. Pricing decisions --7. Technology- driven marketing.

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