Principles of marketing/ (Record no. 1374)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00799nam a22002177a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 5974 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240910112018.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161006b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 10-0-273-77982-6 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | Fourteenth edition |
| Classification number | BaC 658.8 |
| Item number | K84p |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, author |
| 9 (RLIN) | 1972 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing/ |
| Statement of responsibility, etc. | by Philip Kotler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | --Boston: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 589p. |
| Other physical details | ill. |
| Dimensions | 27.5cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix, references glossary and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. Defining marketing and marketing process --2. Understanding the marketplace and consumers --3. Designing a customer-driven strategy and mix --4. Extending marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1973 |
| Personal name | Armstrong, Gary |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 10/06/2016 | 5974 | BCir. 658.8 K84p 2013 | 5974 | 06/24/2021 | 10/06/2016 | Bansalan Circulation1 |