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Principles of marketing/ by Philip Kotler

By:

Kotler, Philip, author

Contributor(s):

Armstrong, Gary

Material type: Text

TextPublication details: --Boston: Pearson, c2013.Description: 589p. ill. 27.5cmISBN:

10-0-273-77982-6

DDC classification:

Fourteenth edition BaC 658.8 K84p

Contents:

Part 1. Defining marketing and marketing process --2. Understanding the marketplace and consumers --3. Designing a customer-driven strategy and mix --4. Extending marketing.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8 K84p 2013 (Browse shelf(Opens below))	Available		5974

Includes appendix, references glossary and index

Part 1. Defining marketing and marketing process --2. Understanding the marketplace and consumers --3. Designing a customer-driven strategy and mix --4. Extending marketing.

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