The brand marketing book: (Record no. 1667)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00825nam a22002177a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2926 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191028145958.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161026b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-8442-2257-7 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BCir.658.827 |
| Item number | M333b 1999 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2435 |
| Personal name | Marconi, Joe |
| 245 ## - TITLE STATEMENT | |
| Title | The brand marketing book: |
| Remainder of title | Creating, managing, and extending the value of your brand/ |
| Statement of responsibility, etc. | by Joe Marconi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | -United states of America: |
| Name of publisher, distributor, etc. | NTC Business Books, |
| Date of publication, distribution, etc. | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 247p. |
| Other physical details | ill.; |
| Dimensions | 24.6cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliography, references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Section I. Equity, loyalty, and a good brand name --II. Creating a brand niche --III. Creating managing, and marketing brand equity. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2438 |
| Topical term or geographic name entry element | Brand marketing book |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 10/26/2016 | 2926 | BCir.658.827 M333b 1999 | 2926 | 06/24/2021 | 10/26/2016 | Bansalan Circulation1 |