The brand marketing book: Creating, managing, and extending the value of your brand/ by Joe Marconi

By:

Material type: Text

TextPublication details: -United states of America: NTC Business Books, c2000.Description: xv, 247p. ill.; 24.6cmISBN:

Subject(s):

DDC classification:

Contents:

Section I. Equity, loyalty, and a good brand name --II. Creating a brand niche --III. Creating managing, and marketing brand equity.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir.658.827 M333b 1999 (Browse shelf(Opens below))	Available		2926

Includes bibliography, references and index

Section I. Equity, loyalty, and a good brand name --II. Creating a brand niche --III. Creating managing, and marketing brand equity.

There are no comments on this title.

to post a comment.