The design of advertising/ (Record no. 1742)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01004nam a22002177a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3563 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191028141059.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161027b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-697-38766-6 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BCir. 659.1 |
| Item number | N331d 1994 |
| Edition number | 7th edition |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2555 |
| Personal name | Nelson, Roy Paul |
| 245 ## - TITLE STATEMENT | |
| Title | The design of advertising/ |
| Statement of responsibility, etc. | by Roy Paul Nelson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | --7th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | --New York: |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 413p. |
| Other physical details | ill.; |
| Dimensions | 27.5cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary, bibliography, and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. The world of advertising --2. The creative process --3. Putting it into words --4. The principles of design --5. Layout approaches --6. Production --7. Typography --8. Art --9. Color --10. Newspaper advertising --11. Magazine advertising --12. Broadcast advertising --13. Direct- mail advertising --14. Posters and displays --15. Long-term design --16. Careers. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 10/27/2016 | 3563 | BCir. 659.1 N331d 1994 | 3563 | 06/24/2021 | 10/27/2016 | Bansalan Circulation1 |