The design of advertising/ by Roy Paul Nelson.

By:

Nelson, Roy Paul

Material type: Text

TextPublication details: --New York: McGraw-Hill, c1994.Edition: --7th editionDescription: x, 413p. ill.; 27.5cmISBN:

0-697-38766-6

DDC classification:

BCir. 659.1 N331d 1994 7th edition

Contents:

Chapter 1. The world of advertising --2. The creative process --3. Putting it into words --4. The principles of design --5. Layout approaches --6. Production --7. Typography --8. Art --9. Color --10. Newspaper advertising --11. Magazine advertising --12. Broadcast advertising --13. Direct- mail advertising --14. Posters and displays --15. Long-term design --16. Careers.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 659.1 N331d 1994 (Browse shelf(Opens below))	Available		3563

Includes glossary, bibliography, and index

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