Contemporary marketing strategy in the Philippine setting / (Record no. 249)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01070nam a22001937a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3834 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241206153550.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160907b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 971-91307-0-9 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BFil. 658.8 |
| Item number | G533c |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 443 |
| Personal name | Go, Josiah |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary marketing strategy in the Philippine setting / |
| Statement of responsibility, etc. | by Josiah Go |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 197 pages |
| Other physical details | illus. |
| Dimensions | 22.1 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include reference, appendix and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. -- The strategic 3Cs and marketing triangle -- II. Key result areas -- III. Introduction to strategies -- and tactics -- IV. Vision and mission -- V. Industry analysis -- VII. Key factors for success -- VIII. SWOT analysis -- IX. Identifying and exploiting -- X. Market segmentation and target marketing -- XI. Product positioning -- XII. Development and controlling the marketing mix -- XIII. Marketing objectives setting -- XIV. Generic strategy -- XV. Market position strategies -- XVI. Product life cycle strategies. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Filipiniana1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 11/14/2016 | 3834 | BFil. 658.8 G533c 1993 | 3834 | 08/12/2020 | 11/14/2016 | Bansalan Filipiniana1 |