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Contemporary marketing strategy in the Philippine setting / by Josiah Go

By: Material type: TextTextDescription: xii, 197 pages illus. 22.1 cmISBN:
  • 971-91307-0-9
DDC classification:
  • BFil. 658.8 G533c
Contents:
Chapter 1. -- The strategic 3Cs and marketing triangle -- II. Key result areas -- III. Introduction to strategies -- and tactics -- IV. Vision and mission -- V. Industry analysis -- VII. Key factors for success -- VIII. SWOT analysis -- IX. Identifying and exploiting -- X. Market segmentation and target marketing -- XI. Product positioning -- XII. Development and controlling the marketing mix -- XIII. Marketing objectives setting -- XIV. Generic strategy -- XV. Market position strategies -- XVI. Product life cycle strategies.
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Holdings
Item type Home library Call number Status Date due Barcode
Bansalan Filipiniana1 UM Bansalan College LIC BFil. 658.8 G533c 1993 (Browse shelf(Opens below)) Available 3834

Include reference, appendix and index

Chapter 1. -- The strategic 3Cs and marketing triangle -- II. Key result areas -- III. Introduction to strategies -- and tactics -- IV. Vision and mission -- V. Industry analysis -- VII. Key factors for success -- VIII. SWOT analysis -- IX. Identifying and exploiting -- X. Market segmentation and target marketing -- XI. Product positioning -- XII. Development and controlling the marketing mix -- XIII. Marketing objectives setting -- XIV. Generic strategy -- XV. Market position strategies -- XVI. Product life cycle strategies.

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