Services marketing : Integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Martin Mende
Material type:
TextPublication details: New York : McGraw Hill LLC, c2024Edition: Eight editionDescription: xxvi, 531 pages : illustrations ; 25 centimetersContent type: - rdacontent
- 978-1-266-28715-9
- Eight edition BCir. 658 Se695
| Item type | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658 Se695 2024 (Browse shelf(Opens below)) | Available | 9291 |
Browsing UM Bansalan College LIC shelves, Shelving location: Book Cart Close shelf browser (Hides shelf browser)
|
|
|
No cover image available |
|
|
|
||
| BCir. 658.15'5 T171r 2009 Risk management in finance: Six sigma and other next-generation techniques/ | BCir. 658.15'99 B730t 2010 Treasury management: | BCir. 658.4'06 G131d 2002 Designing dynamic organizations: A hand-on guide for leaders at all levels/ | BCir. 658 Se695 2024 Services marketing : Integrating customer focus across the firm / | BCir. 658 Si381i 2024 International business management / | BCir. 658.049 C89m 1999 Multinational management: | BCir. 658.049 C89m 1999 Multinational management: |
Includes index.
1. Foundation of service marketing. -- 2. Focus on the customer. -- 3. Understanding the customer requirements. -- 4. Aligning service design and standard. -- 5. Delivering and performing service. -- 6. Managing service promises. -- 7. Service trends: AI, robotics, and the bottom line.
There are no comments on this title.