Services marketing / by Aashima Mittal and Ayushi Sethi

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Material type: Text

TextPublication details: New Delhi : Nisha Scientific, c2023Description: vii, 292 pages : illustrations ; 22 centimetersContent type:

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Contents:

1. The emergence of service economy. -- 2. Marketing matrix. -- 3. Services markerting matrix. -- 4. Service buying behavior. -- 5. Service quality.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658 M6977s 2023 (Browse shelf(Opens below))	Available		9280

Includes bibliographical references and index.

1. The emergence of service economy. -- 2. Marketing matrix. -- 3. Services markerting matrix. -- 4. Service buying behavior. -- 5. Service quality.

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