Services marketing / by Aashima Mittal and Ayushi Sethi

By:

Contributor(s):

Material type: Text

TextPublication details: New Delhi : Nisha Scientific, c2023Description: vii, 292 pages : illustrations ; 22 centimetersContent type:

ISBN:

Subject(s):

DDC classification:

Contents:

1. The emergence of service economy. -- 2. Marketing matrix. -- 3. Services markerting matrix. -- 4. Service buying behavior. -- 5. Service quality.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Call number	Status	Date due
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658 M6977s 2023 (Browse shelf(Opens below))	Available

Includes bibliographical references and index.

1. The emergence of service economy. -- 2. Marketing matrix. -- 3. Services markerting matrix. -- 4. Service buying behavior. -- 5. Service quality.

There are no comments on this title.

to post a comment.