Strategic product creation/ by Ronald L. Kerber

Include index.

contents --1. product creation leadership delivering business result --2. product idea generation sensing customer needs and market opportunities --3. technology capabilities --4. product creation process design leveraging discipline and judgment --5. the competitive product portfolio integrating process and product architecture -6. people and project management inspiring and leading and workforce --7. innovation partnerships connecting the extended enterprise --8. walt Disney imagineering stories of the impossible --9. mars incorporated consumer -driven innovation --10. whirlpool corporation buiding a global product creation capability --11. united technologies corporation discipline and balance in innovation --12. IBM leveraging customer focus, research and collaboration.