Principles of marketing: A global perspective/ by Philip Kotler

By:

Kotler, Philip, author

Contributor(s):

Material type: Text

TextPublication details: --Singapore: Prentice Hall, c2009.Description: xxvii, 655p. ill. 25.5cmISBN:

978-981-06-9715-0

DDC classification:

B.C. 658.8 K84p

Contents:

Part 1. Marketing and the marketing process --2. The marketplace and consumers --3 Customer-driven marketing strategy and an integrated marketing mix --4. Extending marketing.

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Holdings
Item type	Home library	Call number	Copy number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8 K84p 2009 (Browse shelf(Opens below))	c.1	Available		5048
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8 K84p 2009 (Browse shelf(Opens below))	c.2	Available		5049

Includes appendices, references, glossary and index.

Part 1. Marketing and the marketing process --2. The marketplace and consumers --3 Customer-driven marketing strategy and an integrated marketing mix --4. Extending marketing.

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