Marketing principles/ by Carl McDaniel
Material type:
TextPublication details: Singapore: Cengage Learning c2012.Description: 637p.: ill.; 25.5 cmISBN: - 978-981-4352-62-8
- BCir. 658.8 M459m 2012
| Item type | Home library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 M459m 2012 (Browse shelf(Opens below)) | c.2 | Available | 6338 | ||
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 M459m 2012 (Browse shelf(Opens below)) | c.1 | Available | 6337 | ||
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 M459m 2012 (Browse shelf(Opens below)) | c.3 | Available | 6339 |
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| BCir. 658.8 M43m 1998 Marketing builder express/ | BCir. 658.8 M459m 2012 Marketing principles/ | BCir. 658.8 M459m 2012 Marketing principles/ | BCir. 658.8 M459m 2012 Marketing principles/ | BCir. 658.8 P426e 2015 Essentials of marketing: A marketing strategy planning approach/ | BCir. 658.8 P426e 2015 Essentials of marketing: A marketing strategy planning approach/ | BCir. 658.8 P42a 2005 Applications in basic marketing: Clippings from the popular business press/ |
Includes glossary and index
Chapter 1. An Overview of Marketing --2. Strategic Planning for Competitive Advantage --3. Ethics and Social Responsibility --4. The Marketing Environment --5. Developing a Global Vision --6. Consumer Decision Making --7. Business Marketing --8. Segmenting and Targeting Markets --9. Decision Support Systems and Marketing Research --10. Product Concepts --11. Developing and Managing Products --12. Marketing Channels and Supply Chain Management --13. Retailing --14. Marketing Communications and Advertising --15. Public Relations, Sales Promotion, and Personal Selling --16. Pricing Concepts.
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