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Category management: Positioning your organization to win/ by John D. Costello.
Material type:
TextPublication details: --Chicago: NTC Business Books , c1996.Description: 173p. ill.; 21.5cmISBN: - 0-8442-3489-3
- BCir. 658.8 C28 1996
Contents:
Chapter 1. Changing marketplace requires changing strategy --2. Retailers checking out new ways to do business --3. Manufacturers looking for ways to turn up the volume --4. Cloudy marketplace makes future of category management clear.
| Item type | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 C28 1996 (Browse shelf(Opens below)) | Available | 1523 |
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| BCir. 658.8 B669m 1995 Marketing/ | BCir. 658.8 B669m 1995 Marketing/ | BCir. 658.8 B669m 1995 Marketing/ | BCir. 658.8 C28 1996 Category management: | BCir. 658.8 C28i 2020 International marketing / | BCir. 658.8 C829 1993 Business Class/ | BCir. 658.8 C855s 2010 Strategic marketing/ |
Includes appendix and index
Chapter 1. Changing marketplace requires changing strategy --2. Retailers checking out new ways to do business --3. Manufacturers looking for ways to turn up the volume --4. Cloudy marketplace makes future of category management clear.
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