Essentials of marketing: A marketing strategy planning approach/ by William D. Perreault, Jr.
Material type:
TextPublication details: New York: McGraw-Hill c2015.Description: xliii, 706p. ill.; 27.5 cmISBN: - 978-981-4607-52-0
- 14th Edition BCir. 658.8 P426e 2015
| Item type | Home library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 P426e 2015 (Browse shelf(Opens below)) | c.1 | Available | 6340 | ||
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 P426e 2015 (Browse shelf(Opens below)) | c.2 | Available | 6341 |
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| BCir. 658.8 M459m 2012 Marketing principles/ | BCir. 658.8 M459m 2012 Marketing principles/ | BCir. 658.8 P426e 2015 Essentials of marketing: A marketing strategy planning approach/ | BCir. 658.8 P426e 2015 Essentials of marketing: A marketing strategy planning approach/ | BCir. 658.8 P42a 2005 Applications in basic marketing: Clippings from the popular business press/ | BCir. 658.8 P44m 2004 Marketing management: Knowledge and skill / | BCir. 658.8 P44m 2004 Marketing management: Knowledge and skill / |
Includes appendices, glossary, and index
Chapter 1. Marketing's value to consumers, firms, and society --2. Marketing strategy planning --3. Evaluating opportunities in the changing market environment --4. Focusing marketing strategy with segmentation and positioning --5. Final consumers and their buying behavior --7. Improving decisions with marketing information --8. Elements of product planning for goods and services --9. Product management and new-product development --10. Place and development of channel systems --11. Distribution customer service and logistics --12. Retailers, wholesalers, and their strategy planning --13. Promotion-introduction to integrated marketing communications --14. Personal selling and customer service --15. Advertising, publicity, and sales promotion --16. Pricing objectives and policies --17. Price setting in the business world --18. Ethical marketing in a customer-oriented world: appraisal and challenges.
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