Leveraging the corporate brand/ by James R.Gregory, and Jack G. Wiechmann.

By:

Gregory, James R

Contributor(s):

Wiechmann, Jack G

Material type: Text

TextPublication details: --Illinois: NTC Business Books, c1997.Description: xiv, 233p. ill.; 23cmISBN:

0-8442-3444-3

DDC classification:

BCir. 658.827 G862l

Contents:

Section I. Corporate branding and its bottom-line impact --II. How corporate branding is achieved --III. Implementing corporate branding --IV. Corporate branding and the CEO.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.827 G862l 1997 (Browse shelf(Opens below))	Available		4101

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Includes appendices and index

Section I. Corporate branding and its bottom-line impact --II. How corporate branding is achieved --III. Implementing corporate branding --IV. Corporate branding and the CEO.

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