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How to start and operate a mail-order business/ by Julian Simon

By: Material type: TextTextPublication details: --New York: McGraw-Hill, Inc., c1993.Edition: --Fifth edDescription: xxii, 538p.: 23 cmISBN:
  • 0-07-057565-7
DDC classification:
  • Fifth ed. BRef. 658.872 Si5h 1993
Contents:
1. The possibilities of mail order --2. What is the mail-order business? --3. The professional method of finding products --4. More about finding products to sell --5. Which products are best for you to sell? --6. What you may and may not do in mail order --7. Strategies of mail-order selling --8. The tactical decisions in mail order --9. Calculating the dollar value of a customer --10. Calculating mail-order costs and the order margin --11. How to key your advertisements --12. How to start a classified-advertising business --13. How to test and run classified ads --14. Display-advertising procedure and testing --15. Profitable display- advertising operation --16. The display advertisement --17. Caples on copy by John Caples --18. More on copy by Victor Schwab --19. How to write potent copy by David Ogilvy --20. The direct-mail piece, postage, and results --21. Direct-mail copy by Paul Bringe --22. Direct-mail lists --23. Using other mail-order media --24. How to score with catalogs --25. Follow-up letters to inquirers --26. The vital brain of mail order: testing --27. How to produce and print mail-order advertising --28. Filling orders --29. Managing your information system without a computer --30. Our brand-new miracle: the computer --31. General management of a mail-order business --32. How to buy or sell a mail-order business.
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Item type Home library Call number Status Date due Barcode
Bansalan Reference Bansalan Reference UM Bansalan College LIC BRef. 658.872 Si5h 1993 (Browse shelf(Opens below)) Not for loan 3495

Includes appendices, references and index

1. The possibilities of mail order --2. What is the mail-order business? --3. The professional method of finding products --4. More about finding products to sell --5. Which products are best for you to sell? --6. What you may and may not do in mail order --7. Strategies of mail-order selling --8. The tactical decisions in mail order --9. Calculating the dollar value of a customer --10. Calculating mail-order costs and the order margin --11. How to key your advertisements --12. How to start a classified-advertising business --13. How to test and run classified ads --14. Display-advertising procedure and testing --15. Profitable display- advertising operation --16. The display advertisement --17. Caples on copy by John Caples --18. More on copy by Victor Schwab --19. How to write potent copy by David Ogilvy --20. The direct-mail piece, postage, and results --21. Direct-mail copy by Paul Bringe --22. Direct-mail lists --23. Using other mail-order media --24. How to score with catalogs --25. Follow-up letters to inquirers --26. The vital brain of mail order: testing --27. How to produce and print mail-order advertising --28. Filling orders --29. Managing your information system without a computer --30. Our brand-new miracle: the computer --31. General management of a mail-order business --32. How to buy or sell a mail-order business.

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