AMA handbook for managing business to business marketing communications / by Nicholas J. De Bonis and Roger S. Peterson

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Material type: Text

TextPublication details: Chicago : NTC Business Books, c1995Description: xiii, 372p.: 25.5 cmISBN:

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Contents:

Part 1. Of birth- or rebirth --2. Building a macro platform for marcom --3. Managing the micro tools --4. Managing important relationships.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Reference	UM Bansalan College LIC	BRef. 658.8 D352a 1992 (Browse shelf(Opens below))	Not for loan		4709

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Previous	BRef. 658.4092 H83 1994 How to really recruit, motivate, and lead your team:	BRef. 658.45 H191 2001 The handbook of multisource feedback:	BRef. 658.652 M46e 1995 The executive guide to implementing quality sytems/	BRef. 658.8 D352a 1992 AMA handbook for managing business to business marketing communications /	BRef. 658.8 P426a 2005 Applications in basic marketing: Clippings from the popular business press/	BRef. 658.812 D952a 1995 AMA handbook for customer satisfaction/	BRef. 658.848095125 H757 1994 Hong Kong business:	Next

Include index

Part 1. Of birth- or rebirth --2. Building a macro platform for marcom --3. Managing the micro tools --4. Managing important relationships.

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