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Cases on marketing management in the Philippine setting/

Material type: TextTextPublication details: Quezon City : The University of the Philippines Press, c2002Description: xiv, 411 pages illus. 22.9 cmISBN:
  • 971-542-367-1
Subject(s): DDC classification:
  • BFil. 658.802 C26
Contents:
Case number 1.-- Aquarius food industries, Inc. --2.Cacho hermanos, Inc. --3.MCO foundation, Inc. --4. SaskTel international --5. Selecta: mixing the right ingredients for the future --6. Andec hi-calcium milk --7. Bayan tel --8. CYGY Garments --9. Mary's rice trading --10. Bio-clear air purifier --11. Code-NGO peace bonds --12. The advantage band --13. The convertible FX-linked asset --14. The futurist center --15. BPI Card's express start program --16. Enchanted kingdom: the magic is here --17. Palmolive naturals shampoo: connecting with the consumer --18.Vicks throat drops --19. Are they ready to put "avocados" on their faces? --20. The new suburbs of metro manila --21. Galeria Milano --22. D'convenience store --23. Joozy mango drinks --24. Jollibee: the force within the empire --25. Tough stuff: the case of marketing hippo protect --26. Goldilocks bakeshop, Inc. --27. The national museum --28. Philippine bookstore, Inc. --29. Repertory Philippines foundation, Inc. --30. Natasha: the building and motivating an independent sales force.
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Holdings
Item type Home library Call number Copy number Status Date due Barcode
Bansalan Filipiniana Bansalan Filipiniana UM Bansalan College LIC BFil. 658.802 C26 2002 (Browse shelf(Opens below)) c.1 Available 3331
Bansalan Filipiniana Bansalan Filipiniana UM Bansalan College LIC BFil. 658.802 C26 2002 (Browse shelf(Opens below)) c.2 Available 3330
Bansalan Filipiniana Bansalan Filipiniana UM Bansalan College LIC BFil. 658.802 C26 2002 (Browse shelf(Opens below)) c.3 Available 3484
Bansalan Filipiniana Bansalan Filipiniana UM Bansalan College LIC BFil. 658.802 C26 2002 (Browse shelf(Opens below)) c.4 Available 3622

Case number 1.-- Aquarius food industries, Inc. --2.Cacho hermanos, Inc. --3.MCO foundation, Inc. --4. SaskTel international --5. Selecta: mixing the right ingredients for the future --6. Andec hi-calcium milk --7. Bayan tel --8. CYGY Garments --9. Mary's rice trading --10. Bio-clear air purifier --11. Code-NGO peace bonds --12. The advantage band --13. The convertible FX-linked asset --14. The futurist center --15. BPI Card's express start program --16. Enchanted kingdom: the magic is here --17. Palmolive naturals shampoo: connecting with the consumer --18.Vicks throat drops --19. Are they ready to put "avocados" on their faces? --20. The new suburbs of metro manila --21. Galeria Milano --22. D'convenience store --23. Joozy mango drinks --24. Jollibee: the force within the empire --25. Tough stuff: the case of marketing hippo protect --26. Goldilocks bakeshop, Inc. --27. The national museum --28. Philippine bookstore, Inc. --29. Repertory Philippines foundation, Inc. --30. Natasha: the building and motivating an independent sales force.

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