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Effectiveness of free taste sample of product in shopping malls / by Ruby Ann P. Enecito, Stephen Rey Lenueva, Jefferson Jonard O. Rosete.

By:

Enecito, Ruby Ann P

Contributor(s):

Material type: Text

TextPublication details: --Tagum City: UM Tagum College; c2013.Description: i, 28p. : ill, ; 28cmDDC classification:

BT/En27el/2013

Abstract: Main problem: To determine the effectiveness of free taste sample of product in shopping malls. 1. What is the level of effectiveness of free taste sample of products in shopping malls in term of: Buying preference, brand loyalty, and consumers purchase decision? 2. Is there any significant difference in the effectiveness of free taste sample of products when the consumers are analyzed according to: Gender, civil, and age?

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Thesis	UM Bansalan College LIC	BT/En27e/2013 (Browse shelf(Opens below))	Not For Loan		BT0259

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Main problem:
To determine the effectiveness of free taste sample of product in shopping malls.
1. What is the level of effectiveness of free taste sample of products in shopping malls in term of: Buying preference, brand loyalty, and consumers purchase decision?
2. Is there any significant difference in the effectiveness of free taste sample of products when the consumers are analyzed according to: Gender, civil, and age?

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