Advertising: background theory and practice/ by Isabelo T Crisostomo.
Material type:
TextPublication details: --Mandaluyong City: National book store, c1993.Description: 355p.: 22.1cmISBN: - 971-08-5499-2
- BFil. 659.1 C868a
| Item type | Home library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Bansalan Filipiniana
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UM Bansalan College LIC | BFil. 659.1 C868a 1993 (Browse shelf(Opens below)) | c.1 | Available | 3839 | ||
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Bansalan Filipiniana
|
UM Bansalan College LIC | BFil. 659.1 C868a 1993 (Browse shelf(Opens below)) | c.2 | Available | 4000 | ||
|
Bansalan Filipiniana
|
UM Bansalan College LIC | BFil. 659.1 C868a 1993 (Browse shelf(Opens below)) | c.3 | Available | 4141 | ||
|
Bansalan Filipiniana
|
UM Bansalan College LIC | BFil. 659.1 C868a 1993 (Browse shelf(Opens below)) | c.4 | Available | 4622 | ||
|
Bansalan Filipiniana
|
UM Bansalan College LIC | BFil. 659.1 C868a 1993 (Browse shelf(Opens below)) | c.5 | Available | 4741 |
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| Bfil. 658.85 Ar1 1993 Salesmanship/ | BFil. 659.1 C868a 1993 Advertising: | BFil. 659.1 C868a 1993 Advertising: | BFil. 659.1 C868a 1993 Advertising: | BFil. 659.1 C868a 1993 Advertising: | BFil. 659.1 C868a 1993 Advertising: | BFil. 700 C766a 2023 Arts : Beyond borders (Contemporary arts from the regions) / |
Includes glossary and index.
Chapter 1.-- What advertising is all about --2. How advertising evolved --3. Economic and social aspects of advertising --4. The advertising triad --5. The advertiser --6. The agency --7. The medium --8. Research: Foundation of advertising campaigns --9.m Advertising appeals and human wants --10. The Filipino consumer --11. The headline --12. The illustration --13. Copy --14. The layout --15. Copy for radio, TV, other media --16. Reproducing the Ad --17. Media planning --18. The print media --19. The broadcast twins --20. The other media --21. Conclusions and problems --22. Industry response --23. Your future in advertising.
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