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Communication research in the Philippines : Issues and methods / by Elena E. Pernia

By: Material type: TextTextPublication details: --Quezon City: The University of the Philippines Press., 2004Description: vii, 127p.: 22.8 cmSubject(s): DDC classification:
  • Bfil. 302.20 P42c
Contents:
Chapter 1. An overview into the study of communication --2. Some basic foundations of research --3. Content analysis --4. Reception analysis --5. Field research --6. Observing meeting: a method for studying organizational climate --7. Studying internet communication: analyzing web pages --8. Communication research in the Philippines: implications for a research agenda.
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Chapter 1. An overview into the study of communication --2. Some basic foundations of research --3. Content analysis --4. Reception analysis --5. Field research --6. Observing meeting: a method for studying organizational climate --7. Studying internet communication: analyzing web pages --8. Communication research in the Philippines: implications for a research agenda.

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