Understanding services marketing/ by John E. G. Bateson
Material type:
- 978-981-4416-06-1
- BCir. 658.812 B319u 2012
Item type | Home library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.812 B319u 2012 (Browse shelf(Opens below)) | c.1 | Available | 6374 | ||
Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.812 B319u 2012 (Browse shelf(Opens below)) | c.2 | Available | 6375 | ||
Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.812 B319u 2012 (Browse shelf(Opens below)) | c.3 | Available | 6376 | ||
Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.812 B319u 2012 (Browse shelf(Opens below)) | c.4 | Available | 6377 | ||
Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.812 B319u 2012 (Browse shelf(Opens below)) | c.5 | Available | 6378 |
Includes glossary and index
Part 1. An overview of services marketing --2. The tactical services marketing mix --3. Implementing successful service strategies.
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