Understanding services marketing/ by John E. G. Bateson

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Material type: Text

TextPublication details: --Andover: Cengage learning c2012.Edition: Fourth EditionDescription: 502p.: ill. 225cmISBN:

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Contents:

Part 1. An overview of services marketing --2. The tactical services marketing mix --3. Implementing successful service strategies.

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Holdings
Item type	Home library	Call number	Copy number	Status	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.812 B319u 2012 (Browse shelf(Opens below))	c.1	Available	6374
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.812 B319u 2012 (Browse shelf(Opens below))	c.2	Available	6375
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.812 B319u 2012 (Browse shelf(Opens below))	c.3	Available	6376
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.812 B319u 2012 (Browse shelf(Opens below))	c.4	Available	6377
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.812 B319u 2012 (Browse shelf(Opens below))	c.5	Available	6378

Includes glossary and index

Part 1. An overview of services marketing --2. The tactical services marketing mix --3. Implementing successful service strategies.

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