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Understanding services marketing/ by John E. G. Bateson

By: Contributor(s): Material type: TextTextPublication details: --Andover: Cengage learning c2012.Edition: Fourth EditionDescription: 502p.: ill. 225cmISBN:
  • 978-981-4416-06-1
Subject(s): DDC classification:
  • BCir. 658.812 B319u 2012
Contents:
Part 1. An overview of services marketing --2. The tactical services marketing mix --3. Implementing successful service strategies.
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Holdings
Item type Home library Call number Copy number Status Date due Barcode
Bansalan Circulation1 UM Bansalan College LIC BCir. 658.812 B319u 2012 (Browse shelf(Opens below)) c.1 Available 6374
Bansalan Circulation1 UM Bansalan College LIC BCir. 658.812 B319u 2012 (Browse shelf(Opens below)) c.2 Available 6375
Bansalan Circulation1 UM Bansalan College LIC BCir. 658.812 B319u 2012 (Browse shelf(Opens below)) c.3 Available 6376
Bansalan Circulation1 UM Bansalan College LIC BCir. 658.812 B319u 2012 (Browse shelf(Opens below)) c.4 Available 6377
Bansalan Circulation1 UM Bansalan College LIC BCir. 658.812 B319u 2012 (Browse shelf(Opens below)) c.5 Available 6378

Includes glossary and index

Part 1. An overview of services marketing --2. The tactical services marketing mix --3. Implementing successful service strategies.

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