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Retail manangement : A strategic approach / by Barry Berman

By: Contributor(s): Material type: TextTextPublication details: --U.S.A: Prentice Hall c2001.Edition: --Eighth editionDescription: xxx, 708 p.: ill. 26 cmISBN:
  • 0-13-026334-6
Subject(s): DDC classification:
  • Eighth edition BCir. 658.87 B45r 2001
Contents:
Chapter 1. Consumer Find It's a " Bot" Comparison Shopping -- 2.The Lure of Electronic Gift Cards --3. The Sports Authority Is in New Balance --4. Churchs Reaches Out and Touches Its Franchisees --5. Using Common Systems to Segment Uncommon Costumers --6. Online Comes to College Bookstores --7. From Comfort Creatures to Looky-loos: The Many Faces of Internet Shoppers --8. All the Right Data for All the Right Gifts --9.ZIP Coding Through the Marketplace --10. Shopping Centers Address Their Cybermall Competition --12. Employee Training Made as Easy as CBT --12. Automating Payments Won't Sink Retailers' Float --13. Making Retail Checkouts Gooey (GUI) --14. Connecting with Retail Buyers --15. Merchandising Software Brooks New Bounds --16. Re 'SKU'ing Inventory Costs --17. Costco.com Goes to Phase II --18. The Digital Age of Jewelry Retailing --19. Feeding Hungry College Students in Cyberspace -20. Computer- Aided Auditing Is Passing the Test.
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Item type Home library Call number Status Date due Barcode
Bansalan Circulation1 UM Bansalan College LIC BCir. 658.87 B45r 2001 (Browse shelf(Opens below)) Available 2838

Includes glossary and index

Chapter 1. Consumer Find It's a " Bot" Comparison Shopping -- 2.The Lure of Electronic Gift Cards --3. The Sports Authority Is in New Balance --4. Churchs Reaches Out and Touches Its Franchisees --5. Using Common Systems to Segment Uncommon Costumers --6. Online Comes to College Bookstores --7. From Comfort Creatures to Looky-loos: The Many Faces of Internet Shoppers --8. All the Right Data for All the Right Gifts --9.ZIP Coding Through the Marketplace --10. Shopping Centers Address Their Cybermall Competition --12. Employee Training Made as Easy as CBT --12. Automating Payments Won't Sink Retailers' Float --13. Making Retail Checkouts Gooey (GUI) --14. Connecting with Retail Buyers --15. Merchandising Software Brooks New Bounds --16. Re 'SKU'ing Inventory Costs --17. Costco.com Goes to Phase II --18. The Digital Age of Jewelry Retailing --19. Feeding Hungry College Students in Cyberspace -20. Computer- Aided Auditing Is Passing the Test.

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