Managerial economics/ by Bernardo M. Villegas

includes appendix, glossary and index

Chapter 1.-- The scope, nature, and practice of managerial economic. 2-- Corporate planing and managerial economics. 3-- The goal of maximum profit. 4-- The economic of production. 5-- The economic analysis of cost. 6-- The economics of productivity. 7-- Operations research and economics analysis . 8-- Capital budgeting. 9-- The economics of finance. 10-- decisions under uncertainty. 11-- Economics forecasting. 12-- Demand analysis. 13--Sales forecasting. 14-- The economics of competition. 15-- The economics of advertising. 16-- The dynamics of pricing. 17-- The economics of location. 18-- The government and business. 19-- The social responsibility of business