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Consumer behavior : Building marketing strategy/ by Amy Nelson
Material type:
TextSeries: Knowledge seriesPublication details: New York: Willford Press, c2022Description: vi, 233 pages: illustrations; 25 centimetersISBN: - 978-1-64728-383-4
- BCir. 658.834 2
Contents:
Chapter 1. Consumers and their Behavior,-- Chapter 2. Segmenting Consumers,-- Chapter 3. Modeling of Consumer Behavior,-- Chapter 4. Consumer Service, Satisfaction and Relationship Management,-- Chapter 5. An Integrated Study of Consumerism.
| Item type | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.834 2 N33c 2022 (Browse shelf(Opens below)) | Available | 8379 |
Includes bibliographical references and index
Chapter 1. Consumers and their Behavior,-- Chapter 2. Segmenting Consumers,-- Chapter 3. Modeling of Consumer Behavior,-- Chapter 4. Consumer Service, Satisfaction and Relationship Management,-- Chapter 5. An Integrated Study of Consumerism.
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