Big data analytics : Applications in business and marketing/ by Chanudhary Kiran
Material type:
TextPublication details: Boca Raton: CRC Press, c2022Description: vi , 261 pages: illustrations; 23 centimetersISBN: - 978-1-032-18766-2
- BCir. 658.05 C39b
| Item type | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.05 C39b 2022 (Browse shelf(Opens below)) | Available | 8367 |
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| BCir. 658.049 M875i 2023 International business / | BCir. 658.049 P495i 2009 International management: Managing in a diverse and dynamic global environment/ | BCir. 658.049 P495m 1995 International dimension of management/ | BCir. 658.05 C39b 2022 Big data analytics : Applications in business and marketing/ | BCir. 658.05 F87m 1996 Management of information technology/ | BCir. 658.05 H1274e 2024 Essentials of marketing analytics / | BCir. 658.05 H1274e 2024 Essentials of marketing analytics / |
Includes index
Contents: -- 1. Embrace the Data Analytics Chase: A Journey from Basics to Business,-- 2. Big Data Analytics and Algorithms,-- 3. Market Basket Analysis: An Effective Data - Mining Technique for Anticipating Consumer Purchase Behavior,-- 4. Customer View--Variation in Shopping Patterns,-- 5. Big Data Analytics for Market Intelligence,-- 6. Advancements and Challenges in Business Applications of SAR Images,-- 7. Exploring Quantum Computing to Revolutionize Big Data Analytics for Various Industrial Sectors,-- 8. Evaluations of Green Degree of Reverse Logistic of Waste Electrical Appliances,-- 9. Nonparametric Approach of Comparing Company Performance: A Grey Relations Analysis,-- 10. Applications of Big Data Analytics in Supply - Chain Management,-- 11. Evaluation Study of Churn Prediction Models for Business Intelligence,-- 12. Big Data Analytics for Marketing Intelligence,-- 13. Demystifying the Cult of Data Analytics for Consumer Behavior: From Insights to Applications.
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