A preface to marketing management/ by J. Paul Peter
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TextPublication details: New York: McGraw-Hill Education, c2019Edition: Fifteenth EditionDescription: xiv, 270 pages: illustrations; 25 centimetersISBN: - 978-1-260-28725-7
- Fifteenth Edition BCir. 658.8 P68a
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| BCir. 658.8 P44m 2004 Marketing management: Knowledge and skill / | BCir. 658.8 P44m 2004 Marketing management: Knowledge and skill / | BCir. 658.8 P44p 2019 A preface to marketing management/ | BCir. 658.8 P68a 2019 A preface to marketing management/ | BCir. 658.8 R215e 2022 E-commerce security management strategy in banking/ | BCir. 658.8 Sh26c 1994 Marketing / | BCir. 658.8 St262f 1991 Fundamentals of marketing/ |
Includes index
Part A Introduction 3 Chapter 1. Strategic Planning and the Marketing Management Process 4,-- Part B Marketing Information, Research, And Understanding the Target Market 29,-- Chapter 2. Marketing Research: Process and System for Decision Making 30,-- Chapter 3. Consumer Behavior 43,-- Chapter 4. Business, Government,and Institutional Buying 59,-- Chapter 5. Market Segmentation 71,-- Part C The Marketing Mix 85 , Chapter 6. Product and Brand Strategy 86,-- Chapter 7. New Product Planning Development 105,-- Chapter 8. Integrated Marketing Communications 120,-- Chapter 9. Personal Selling , Relationship Building, and Sales Management 140,-- Chapter 10. Distribution Strategy 157,-- Chapter 11. Pricing Strategy 174,-- Part D Marketing in Special Fields 187 , Chapter 12. The Marketing of Services 188,-- Chapter 13. Global Marketing 202.
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