Managerial economics/ by Luke M. Froeb

By:

Froeb, Luke M

Contributor(s):

Material type: Text

TextPublication details: U.S.A C&E Publishing, Inc. c2019Description: xvi-p.332: illISBN:

978-981-48-4675-2

Subject(s):

Managerial economics

DDC classification:

--Fifth edition BCir.330.9 M311 2019

Contents:

Chapter 1. Introduction: What this book is about --Chapter 2. The one lesson of business --Chapter 3. Benefits, costs, and decisions --Chapter 4. Extent (how much) decisions --Chapter 5.Investment decisions: Look ahead and reason back --Chapter 6.Simple pricing --Chapter 7. Economics of scale and scope --Chapter 8. Understanding markets and industry changes --Chapter 9. Market structure and equilibrium --Chapter 10. Strategy: The quest to keep profit from eroding --Chapter 11. Foreign exchange, trade, and bubbles --Chapter 12. More realistic and complex pricing --Chapter 13. Direct price discrimination --Chapter 14.Indirect price discrimination --Chapter 15. Strategic games --Chapter 16. Bargaining --Chapter 17. Making decision with uncertainty --Chapter 18. Auctions --Chapter 19. The problem of adverse selection --Chapter 20. The problem of hazard --Chapter 21. Getting employees to work in the firm's best interests --Chapter 22. Getting divisions to work in the firm's best interest --Chapter 23. Managing vertical relationships --Chapter 24. Test yourself.

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Holdings
Item type	Home library	Call number	Copy number	Status	Date due
Bansalan Circulation1	UM Bansalan College LIC	BCir.330.9 M311 2019 (Browse shelf(Opens below))	c.2	Available
Bansalan Circulation1	UM Bansalan College LIC	BCir.330.9 M311 2019 (Browse shelf(Opens below))	c.1	Available

Includes,glossary and index.

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