Retailing management/ by Michael Levy and Druv Grewal

By:

Levy, Michael, author

Contributor(s):

Grewal, Dhruv

Material type: Text

TextPublication details: New York: McGraw Hill, c2023Edition: Eleventh EditionDescription: xxviii, 643 pages; illustrations: 28 centimetersContent type:

rdacontent

ISBN:

978-1-265-07246-9

Subject(s):

Retail trade -- Management

DDC classification:

Eleventh edition BCir. 658.87 L57r

Contents:

Chapter 1. Introduction to the world of retailing,-- Chapter 2. Types of retailers,-- Chapter 3. Digital retailing,-- Chapter 4. Multichannel and omnichannel retailing,-- Chapter 5. Consumer behavior,-- Chapter 6.Retail Market strategy,-- Chapter 7. Financial strategy,-- Chapter 8. Retail locations,-- Chapter 9. Retail site location,-- Chapter 10. Information systems and supply chain management,-- Chapter 11. Customer relationship management,-- Chapter 12. Managing the merchandise planning process,-- Chapter 13. Buyingmerchandise,-- Chapter 14. Retail pricing ,-- Chapter 15. Retail communication mix,-- Chapter 16. Huamn resources and managing the store,-- Chapter 17. Store layout, design, and visual mershandising,-- Chapter 18. Customer service.

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Holdings
Item type	Home library	Call number	Copy number	Status	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.87 L57r 2023 (Browse shelf(Opens below))	c.1	Available	8412
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.87 L57r 2023 (Browse shelf(Opens below))	c.2	Available	8413
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.87 L57r 2023 (Browse shelf(Opens below))	c.3	Available	9273

Includes glossary and Indexes

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