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Advertising and promotion: An integrated marketing communications perspective/ by George E. Belch

By: Contributor(s): Material type: TextTextPublication details: --New York: McGraw-Hill, Inc. c2004.Edition: Sixth editionDescription: xxvi, 777p. ill.; 26.6cmISBN:
  • 0-07-2536-46-4
Subject(s): DDC classification:
  • BCir. 659.1 B410a 2004 Sixth edition
Contents:
Part one. Introduction to integrated marketing communications --Two. Integrated marketing program situation analysis --Three. Analyzing the communication process --Four. Objectives and budgeting for integrated marketing communications programs --Five. Developing the integrated marketing communications program --Six. Monitoring, evaluation, and control --Seven. Special topics and perspectives.
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Item type Home library Call number Status Date due Barcode
Bansalan Circulation1 UM Bansalan College LIC BCir. 659.1 B410a 2004 (Browse shelf(Opens below)) Available 4325

Includes glossary and indexes

Part one. Introduction to integrated marketing communications --Two. Integrated marketing program situation analysis --Three. Analyzing the communication process --Four. Objectives and budgeting for integrated marketing communications programs --Five. Developing the integrated marketing communications program --Six. Monitoring, evaluation, and control --Seven. Special topics and perspectives.

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