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Business foundations: A changing world / by O.C. Ferrell

By: Contributor(s): Material type: TextTextPublication details: New York: McGraw-Hill, c2023Edition: Thirteenth editionDescription: xiii,638 pages: Illustarted; 23 cmISBN:
  • 978-1-265-04369-8
Subject(s): DDC classification:
  • BCir. 658 23 F383b
Contents:
The dynamics of business and economics -- Business ethics and social responsibility -- Business in a borderless world -- Options for organizing business -- Small business, entrepreneurship, and franchising -- The nature of management -- Organization, teamwork, and communication -- Managing operations and supply chains -- Motivating the workforce -- Managing human resources -- Customer-driven marketing -- Dimensions of marketing strategy -- Dimensions of marketing strategy -- Digital marketing and social media -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets
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Item type Home library Call number Status Date due Barcode
Bansalan Circulation1 UM Bansalan College LIC BCir. 658 23 F383b 2023 (Browse shelf(Opens below)) Available 8730

includes Glossary and Index

The dynamics of business and economics -- Business ethics and social responsibility -- Business in a borderless world -- Options for organizing business -- Small business, entrepreneurship, and franchising -- The nature of management -- Organization, teamwork, and communication -- Managing operations and supply chains -- Motivating the workforce -- Managing human resources -- Customer-driven marketing -- Dimensions of marketing strategy -- Dimensions of marketing strategy -- Digital marketing and social media -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets

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