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International business management / by Rexcel Lagare

By: Material type: TextTextPublication details: Burlington, Ontario : Toronto Academic Press, c2024Description: ix, 256 pages : illustrations ; 25 centimeetrsContent type:
  • rdacontent
ISBN:
  • 978-177469-728-3
Subject(s): DDC classification:
  • BCir. 658 Si381i
Contents:
1. International business: concept, definition, and characteristics. -- 2. Theories of international trade. -- 3. International business environment. -- 4. Entry strategies in international marketing. -- 5. Foreign direct investment. -- 6. Mncs in international business. -- 7. Marketing research in international business.
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Item type Home library Call number Status Date due Barcode
Bansalan Circulation1 UM Bansalan College LIC BCir. 658 Si381i 2024 (Browse shelf(Opens below)) Available 9292

Includes bibliographical references and index.

1. International business: concept, definition, and characteristics. -- 2. Theories of international trade. -- 3. International business environment. -- 4. Entry strategies in international marketing. -- 5. Foreign direct investment. -- 6. Mncs in international business. -- 7. Marketing research in international business.

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